UH Logo System
The 91视频 is a many-faceted institution. Every part of the University of Houston plays an important role in creating, strengthening, and promoting the University of Houston Master Brand. The 91视频 Brand Architecture strengthens the foundation of the university鈥檚 overarching, central brand by creating a hierarchical system of logos that clearly reflects the relationship of each component to the University鈥檚 Master Brand.
The 91视频 Signature Mark is the university鈥檚 Master Brand and exists at the top of the Brand Architecture hierarchy. All other 91视频 brand logos are extensions of the Master Brand and use specific arrangements of the Interlocking UH Logo, 91视频 Wordmark and dedicated typefaces and structures to identify a university unit center or program as a Primary or Secondary Brand Extension.
University Marketing and Communications reserves the right to use discretion in the layout of all brand extensions.
Primary Brand Extensions
Primary Brand Extensions are the 91视频鈥檚 Colleges, Divisions and University-level Initiatives and Centers. Primary Brand Extensions use the arrangement of the Interlocking UH, University Wordmark, and Primary Brand Extension name as shown below:
Secondary Brand Extensions
Secondary Brand Extensions are major schools, departments, offices, and college- and department-level centers and institutes that have Primary Brand Extensions as a parent unit. Secondary Brand Extensions use the arrangement of the Interlocking UH, parent unit name, and Secondary Brand Extension name as shown below:
Logo Requests
Only the Division of University Marketing and Communications may design and issue all UH logos. In most cases, text treatments will satisfy the need for tertiary brand extensions. Please reference the for details.
For new or significant, external, ongoing UH programs, you may request a new or updated logo design by completing the .
If you are interested in accessing a current UH logo, you can obtain approved logos online via the Download Zone, where you can find a variety of resources and files available for download.
Other Logos
Some "legacy" UH logos that have been in long-term use with a well-established identity are allowed for ongoing use. Other existing logos represent unique UH identities that function as free-standing, individual brands in atypical organizational spaces or identify relationships with third parties out of the University.
Please email UH Branding at branding@uh.edu with questions about nonstandard logos and guidance on their use.
