Following an extensive evaluation, the 91视频 System has selected CLC, the nation鈥檚 leading collegiate licensing company, to assist in the management and marketing of the 91视频鈥檚 trademark licensing program. The new partnership builds on UH鈥檚 recent growth by diversifying product offerings and increasing the availability of branded merchandise for Cougar fans.
Through this agreement, UH will leverage CLC鈥檚 extensive relationships with national retailers and licensees to expand its marketplace footprint. UH will also gain access to CLC鈥檚 proprietary and industry-leading data systems, providing the sales trends and consumer insights necessary to strategically evolve the Houston brand.
鈥淲e are excited to partner with CLC to deliver innovative products that meet the growing demand for the Houston brand. CLC鈥檚 expertise will help elevate the University of Houston鈥檚 licensing program as a premier collegiate brand on the rise.鈥�
鈥擫isa Holdeman, vice president and vice chancellor of marketing and communications for UH and the UH System
CLC鈥檚 leadership in the collegiate space provides UH with access to national marketing campaigns and scalable merchandise programs customized solutions to the University鈥檚 unique traditions and culture.
鈥淗ouston is a world-class institution with a storied history that positions it well for growth and participation in elevated merchandise programs,鈥� said Cory Moss, President of Brand Management and Marketing, Learfield/CLC. 鈥淲e are committed to delivering top-tier service and resources to help bring the Houston brand story to life through advanced, creative licensed products, retail programs, and brand activations that connect with Cougars fans.鈥�
The partnership with CLC officially began January 1, 2026. CLC is a division of Learfield, the leading media and technology company powering college athletics and the multimedia rights partner of Houston Athletics through its locally based Houston Cougars Sports Properties.