Welcome to the SPACE City Panel 鈥� your window into how Houstonians adapt, innovate
and thrive when facing changes and challenges. Developed by the Center for Public
Policy at the Hobby School of Public Affairs in partnership with the National Opinion
Research Center, this groundbreaking longitudinal survey gathers insights from residents
across the Greater Houston region. Residents are asked about their communities, perceptions,
well-being and expectations.
WHY
A Representative Voice for Greater Houston鈥擝uilt on Probability-Based Sampling
The Greater Houston area is one of the nation鈥檚 largest and most diverse metropolitan
regions with a critical need for timely, reliable information about the experiences,
priorities and concerns of its residents. Decision-makers, community organizations,
researchers and the public often lack data collected directly from a representative
cross-section of the region鈥檚 population, particularly from groups whose voices may
be underrepresented in traditional research. The SPACE City Panel was created to help
address this gap by providing a scientifically rigorous, ongoing source of information
from Greater Houston residents and tracking how those views change over time. Through
recurring surveys, the panel covers a wide range of issues, including the economy,
education, health, politics, energy and the environment, community development and
disaster resilience. By creating a common source of local data, the SPACE City Panel
helps researchers and decision-makers better understand the region and respond to
the needs and priorities of the people who live here.
Representation
Greater Houston is home to people with a wide range of backgrounds, experiences and
perspectives. The panel provides an opportunity for residents to share their views
on the issues affecting their households and communities. By reaching residents from
across the Greater Houston area, the panel helps build a more complete understanding
of the region and ensures that research reflects the diversity of the people who live
here.
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Accuracy
The SPACE City Panel is built using NORC鈥檚 rigorous survey research methodology, helping
ensure that the information collected is reliable and representative of residents
in Greater Houston. NORC brings expertise in probability-based sampling, survey design,
recruitment and data collection to the panel, helping reach a cross-section of residents
rather than relying solely on people who choose to participate in online surveys.
This approach provides researchers and decision-makers with high-quality data that
can be used to better understand the experiences and changing views of Greater Houston
residents.
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Expertise
The Center for Public Policy at the Hobby School of Public Affairs brings extensive
knowledge of the Greater Houston area and the issues that matter to its residents,
while NORC contributes decades of experience in public opinion and survey research.
Together, the two organizations combine local expertise with established research
practices to create a resource for understanding the region over time. This partnership
allows researchers to examine both current issues and longer-term changes in the perspectives
of Greater Houston residents.
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